Everyone likes puppies, right?
The spot was one the most talked about at the Superbowl and it never made it to the actual game.
Role: Freelance Art Director
At BFG9000
Shot by Daniel Kleinman
Role: Freelance Art Director
At TBW/CHIAt/Day/LA
Shot by Dante Ariola
Launch of the Nissan Leaf, which was the first mass-produced electric car.
Steve Jobs Shows off a new iPhone and our work for the first mass-produced electric car.
This car was positioned for early adapters, so it seamed natural to launch and sell it on an iPhone. Which at the time was still bought by early adapters
Layouts inspired by electrical grid schematics
Role: Freelance Art Director
At W+K Portland
Shot by the Perlorian Brothers
Role: Freelance Art Director
At Droga5
Shot by Matt Aselton.
Under Armour was created by and for football players. So they came across as outsiders when they tried to talk to basketball players. The goal of this campaign was to help basketball players accept Under Armour as one of their own, not just bunch of football jocks that also make basketball gear.
This started as a Freelance project for a pitch and turned into a three year full time job.
Role: Creative Director
At CP+B Miami
TV shot by Elliot Rauch
”What’s Beautiful” and print by me
During The 2011 Basketball Lockout Under Armour athlete Brandon Jennings was out of a job, so we put him to work selling his shoe at Footlocker.
During the 2011 NBA Lockout Under Armour Athletes went on to tour high schools and play with the next generation.
Under Armour made a running shoe for all types of athletes, not just runners. Athletes do not run the same way as runners do and need a different type of a running shoe. This spot shows off some of the different ways athletes run.
To launch a women's line for a male oriented brand was a bit difficult because a brand that has a jock image has no business telling women how to be athletes. Being an athlete has nothing to do with your gender. What's Beautiful is a competition in which female athletes were asked to show other females what it meant to be an athlete. 10 winners got a sponsorship from Under Armour.
Role: Freelance Art Director
At W+K Portland
Shot by Andrew Douglas
Role: Creative Director
At CP+B Miami
Shot by Guy Shelmerdine
Relaunch of GE with a new brand positioning during a pandemic.
Role: Freelance Creative Director
At BBDO NY
Shot by Vellas
Global campaign for 2024. We made 27 pieces of film for broadcast, social and OOH. Used a ton of stock, shot the rest in Brazil and Portland then did a shitload of post to make it not look like stock.
Role: Freelance Art Director
At W+K Portland
Shot by Gabriel Novis / @52
I was brought in to handle production process on this project.
Role: Freelance Art Director
At TBWA/CHAIT/DAY LA
TV shot by Lance Accord
Print By Andy Anderson
Body lotion is a product for women and that was the core consumer for Vaseline. If they wanted to sell lotion to men, they would need to give men a completely different reason for needing it. Men don’t worry all that much about having soft-silky-hydrated skin. However, letting men know that hydrating your skin helps it stay stronger than most of the world’s toughest materials - created one of the most successful new product launches for the brand.
Role: Art Director
At BBH NY
Shot by Chris Sargent
Role: Creative Director
At CP+B Miami
Shot by: Jon Watts, Rami Hachache, and Peter Martin
Why did it take so long?
To celebrate Arby’s 40th anniversary we offered their classic roast beef sandwich at its original 1964 price— 64 cents. But in order for customers to get this coupon, they had to first scroll through Arby's Facebook timeline....all the way back to 1964. Hardcore Arby's fans went crazy for it.
Since 1964 Arby's has been known for one thing - freshly sliced roast beef. Then after 48 years, Arby's finally introduced freshly sliced hot turkey sandwiches. People loved it, but they kept asking: what took so long? Well, Arby's didn't have a good reason, so instead they hired a scapegoat— a social media punching bag to take all the blame for their epic blunder.
Arby's created a contest where everyone wins, no matter how unlucky you are in life. And to prove it, we created a digital/TV campaign that encouraged people to actively tempt bad luck...smash mirrors, go under ladders, spill salt, break chain letters. etc. And at the end, no matter how much bad luck you earned, you'd still win at Arby's Snap and Rock contest.
The “gun” topic in America is a polarizing subject. No matter how different people’s opinions are, everyone can agree on one thing. That thing is safety. This body of work is aimed at pointing out dumbass behavior to help raise awareness for gun safety.
Role: Art Director
At Saatchi & Saatchi NY
Shot by Seth Gordon
Verizon shot by Brian Buckley
At McCann NY
Subway shot by Kenny Herzog / Brian Billow
At BBDO NY
Chrysler shot by Chris Sargent
At W+K Prtland
Johnny Walker by Alex Trochut
At BBH NY
The Good Life made by Laika
At TBWA/CHAIT/DAY LA
Miller lite shot by Irv Blitz, Matt Aselton
At Saatchi & Saatchi, BBH
Media buy in Hollywood
Miller lite wanted to be known as a “REAL” beer, but everything they did was the opposite. They shot the beer on fake backdrops, used computer generated graphics and spoke like a marketing computer. We changed that.
